How To Create A Killer Brand Narrative For Your Company
A strong brand experience requires a strong brand narrative, which is that a good story can attract consumers and make them believe in your company. Being, in addition, a way…
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A strong brand experience requires a strong brand narrative, which is that a good story can attract consumers and make them believe in your company. Being, in addition, a way…
The universe of digital marketing becomes an increasingly wide field. If in the past companies only had a website, today they can be on social networks, investing in ads, optimizing…
The universe of digital marketing becomes an increasingly wide field. If in the past companies only had a website, today they can be on social networks, investing in ads, optimizing…
The contemporary world is permeated with social networks . It is where many people get informed, see family photos, interact with friends, discuss the controversies of the day and, of…
The contemporary world is permeated with social networks . It is where many people get informed, see family photos, interact with friends, discuss the controversies of the day and, of…
Making decisions has always been a challenge for managers because they can define the future of the company. In the marketing area , a decision can be decisive for the…
The contemporary world is permeated with social networks . It is where many people get informed, see family photos, interact with friends, discuss the controversies of the day and, of…
The contemporary world is permeated with social networks . It is where many people get informed, see family photos, interact with friends, discuss the controversies of the day and, of…
With chatbots, we are entering the era of conversational commerce Chatbot technology has given birth to what specialists have dubbed “conversational commerce” which is the future of electronic commerce ,…
Burberry also took the same opportunity to make public its own chatbot that even allowed users to purchase items in the Messenger app. Over the following years, more and more…
According to the Comm100 Live Chat Benchmark Report 2019, the average wait time (the length of time a visitor waits until an agent joins the chat) is 48 seconds. If…
This type of software is also able to conduct conversations through textual and auditory methods that emulate human behavior. How does a chatbot work? To function properly, the chatbot uses…
The company. The agile method in action: 10 minutes to understand everything 2 Second case study: that of Netflix . The streaming service is turning the agile method to its…
It endeavors to complete the necessary steps as a priority in order to limit the risk of failure . In contrast, the waterfall model is an all-or-nothing approach, as it…
This allows them to decide which products are right for them before making a purchasing decision. The virtual reality application launched by the Volvo brand allows you to test driving…
Customer journey guerlain Source: Guerlain 3D configurator by Hapticmedia The deployment of 3D product configurators brings many benefits to businesses and customers. For businesses, they offer a better engagement rate…
Automatic communication thanks to conversational agents. Computer tracking technology The second technology that aims to improve the customer journey is location computing. This technology allows customers to browse their smartphones…
Today, almost any customer-centric and data-driven organization uses customer journey analysis , or the customer journey in French, to understand customer demands and ultimately improve their shopping experience. The customer…
Making decisions has always been a challenge for managers because they can define the future of the company. In the marketing area , a decision can be decisive for the…
This practice of Digital Marketing helps you guide your actions efficiently towards the results you hope to obtain. In this article, we tell you everything you need to know about…
Going global is such a big task that we constantly associate it with companies with big financial muscles and with many processes in between. And despite its complexity, there are…
Google seeks to position the results that coincide with the search intention of users , so if your great mission is to be on the first page of the search…
Unlike this approach, negotiation only takes place upstream of the process. Once both parties – the client and the project manager – define the order details, it is difficult to…
Beyond offering the choice of ribbon, Guerlain wanted to give Internet users the possibility of choosing their bottle, among different sizes and colors, as well as their juice, to add…
In the case of the luxury goods industry, this link with mass customization is crucial and acts as a tool for a “learning relationship” between the manufacturer and its customers…
What happens when brands successfully overcome the barriers to mass customization? This new approach is not only Taiwan WhatsApp Number List successful in terms of customer inquiries: it has also…
25-30% of customers show a high interest in purchasing such products , making customization a huge market for potential incoming customers . This trend is confirmed in the Consumer Barometer…