The “universal search” or “universal search” dates from 2007 for Google, it consists of displaying several types of different resources from different databases (images, videos, web pages, news, Maps, Google Shopping). Universal search Moldova Email List according to Google It results in a results page where the different contents are mixed. Google offers this type of “universal” results only on queries where, for example, the display of an image from Google image is an added value (around 80% of Google searches in 2015). You will find below a capture of the request ” Google logo “, it is here an image which arrives in first position , and if you click on it….

Surprise! First position for the Google logo on the front page of the article: Google becomes Alphabet! This is the result of an optimization of the referencing of the images contained in the articles of the blog.Do you know your positioning on Google? In this article, you will find an effective method to know and follow your positions on Google. ZEN READING position on googleUpdated October 21, 2018 Knowing your exact positioning on Google is essential before signing up for a natural referencing and positioning process. The analysis of the position of your web pages on your keywords is also essential before initiating a redesign of your website , this allows to properly redirect the pages of your site which benefit from a good ranking on Google ( redirect 301 ) .

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Example Of A Universal Search Result

To check your SEO positioning on Google, you have several methods and several tools at your disposal. Some tools are free and accessible to everyone (search engines, SEO soft, Google Search Console , etc.) Others are chargeable and often reserved for SEO agencies and SEO managers ( Yooda SeeUrank , Yooda INSIGHT , RANK.FR, MyPoseo) . The big advantage of automated solutions is that you save time. Indeed, it is not uncommon to follow the positioning of a site on a large number of keywords. Beyond 50 key words to follow, manual tracking is to be excluded. Manual tracking is only indicated for a few keywords to be tracked monthly. We will focus on the manual method using the Google search engine.

This method is the easiest to implement and allows you to quickly and accurately know your position on your main keywords. new-google-logo-september-2015 How to find your position on Google? A priori, nothing could be simpler! All you have to do is open your favorite browser and type in a keyword on Google.fr, all you have to do is scroll through the results until you find one of your web pages. And no ! that would be too good and too simple, the context of Internet research is constantly evolving and the fluctuations of the positioning in the engines have never been more important. You can test with one of your keywords, note your position in the results before testing another method. Fluctuations in your positions on Google The ranking of a page in the SERPs (search engines) for the same query can vary considerably from one user to another.

Position Tracking Methods And Tools

Many factors cause movements in the results displayed by Google for the same search, these movements can even call into question the importance of the “official positioning” of a page in certain cases. The disruptive elements in the positioning of web pages: History, cache and cookies installed on your preferred browser; The search history recorded by the engines; Connection to a user account on Google (via Gmail, G +, etc.) ; The language and country of origin and the geolocation of requests; Google Maps results; The location and Google data centers used during searches; The number of pages displayed in the search results; Results from Google+ ; All these disruptive factors are added to the natural movements of the positioning of web pages in the Google index. These disruptions also have the effect of complicating the manual tracking of your positioning on Google.

Fortunately, there are a few simple steps you can take to overcome these disruptive elements to find out your real ranking in the search results. logout-gmailLog out of your Google accounts Know precisely your positioning on Google To know your real positioning on Google , you must perform the following actions: Delete cookies and your browser history, Log out of your Google and Gmail accounts, Use only Google.fr and not the search bars installed in your browser, Test your queries in multiple geographic areas using Google’s search options. reglage-zone-de-recherche-google.fr Tip: Preferably use a browser that you hardly ever use, it will be easier to keep it “clean” and you will not risk losing your browsing preferences and your saved passwords if you make an error. To make sure you know your exact location, you can also use an incognito window in your favorite browser .

 

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