Making decisions has always been a challenge for managers because they can define the future of the company. In the marketing area , a decision can be decisive for the success of a launch, the acceptance of a campaign or the perception of customers about the brand. For this reason, it is essential that be a structured process, based on reliable data and information, which allow making more precise and less risky choices. Once in today’s competitive marketplace, taking a wrong turn can be very serious. And it is exactly about this that we will discuss in this article. You will understand how the decision-making process works and what are the main elements to make good choices in marketing. Look: What is decision making? What is the importance of decision making for the company? What are the stages for decision making? What are the types of marketing decisions? How to improve decision making in marketing? What is decision making?
Decision-making is a process of choosing between possibilities that affect the future of the organization , the business itself and its collaborators. Decisions can be daily or specific, taken at different levels of management, but they always bring some impact. While managers tend to dedicate themselves to the most strategic and long-term decisions for the company or the Armenia Email List employees make more day-to-day and operational choices. The best decisions are usually those that are based on data and structured in processes to minimize the risks of the elections. Therefore, companies must plan how their employees must make decisions . But they also depend on the correct reasoning of the decision-maker, who considers his experience, knowledge and intelligence.
Therefore, decision making is a combination of information inputs with the repertoire of the decision maker , which can lead to correct or wrong choices. So the ideal is to work that combination so that the information, reasoning and choices are correct. What is the importance of decision making for the company? Structuring and qualifying decision-making processes can bring competitive advantages to companies.
At the end of the day, decisions are directly related to the performance of the organization in the market and its internal productivity . Good decision making sets the business on track. Strategies and actions become more precise and avoid mistakes that can lead to rework, loss of time and financial damage. However, what the current market demands is the efficiency of companies , with increasingly smaller error margins. In this sense, it is also necessary to streamline internal processes.
Many times, what happens in companies is an exaggerated hierarchy for decision making. In this way, day-to-day actions may miss the deadline if the closest person in charge does not take an action. A social media post , for example, can get stuck in the approval bureaucracy if it needs to go through multiple levels of decision, which can even include the business manager. So a well thought-out decision-making process also brings agility to the organization .
In addition, when the company structures its decision processes and creates good decision-makers, the team gains more confidence for its activities. On the other hand, decisions that are based only on intuition or assumptions generate insecurity. Therefore, it is important to know how to make decisions. Many companies look for professionals with this profile because they want collaborators who know how to take responsibility for their decisions. But companies must also develop processes that provide security.
What are the stages for decision making? When in doubt about a life-relevant choice, such as which career to pursue or which apartment to rent, there are two options. Many people make those decisions using intuition and others make a list of pros and cons to make a better choice. However, there are few people who complete the stages that we will show below and who can help make better decisions, not only in companies but also in their personal lives. See what those stages are and adapt them to the structure and needs of your business.