Continuing its digital journey, the company announced partnerships with Alibaba and Richemont . In November 2020, the 3 Giants launched a global partnership aimed at supporting Farfetch’s expansion in China,…

The behemoth of online sales predicts that its warehouses will be fully automated within the next ten to fifteen years . Logistics: efficient information flow, express delivery and connected inventory…

The reason for this attraction to omnichannel is quite intuitive: Customers need consistent and authentic interaction both online and offline. What they value in a brand is not the channel…

While the young, digital natives, are ready to jump on the bandwagon, members of Generation X seem more reluctant to change. But they are adapting: they have dramatically increased their…

Contact us now! Among our partners already won over: Guerlain, Piage, Kenzo, Nestlé, Baume & Mercier The number of merchants and brands that optimize their platform through the use of…

This is why e-commerce platforms are looking at all costs for new methods to better gain customer engagement and quickly convince them that the product is made for them and…

Contact us: Visualization, personalization, engraving, virtual test Hapticmedia has over 15 years of expertise in immersive technologies including customization, 3D visualization and configuration, engraving, augmented reality as well as Sri…

In the era of COVID-19, virtual fitting is becoming a must, even in physical stores. For the sake of protecting themselves from the virus, many shoppers are uncomfortable trying on…

In fact, 80% of the information processed by our brain are images. Furthermore, in their book e-Learning and the Science of Instruction , Ruth Colvin Clark and Richard E. Mayer…

Another important point, compared to traditional methods, is the possibility of significantly reducing the number of images to load, which will have the effect of reducing the loading speed of…

Hitherto reluctant to this trend, luxury brands around the world are now developing their online presence in order to compensate for lost sales and balance their financial situation. To support…

This strategy has enabled the brand to generate over a million additional sales. Customization 2 Source: DODOcase official website 2. An opportunity to raise prices Personalization presents the opportunity for…

This obstacle is overcome by 3D visualizers which provide a revolutionary new tool combining 3D visualization and Augmented Reality: the virtual try-on. This solution allows customers to try out the…

Marie Chassot, director of Baume said about the project: “The results of these technological innovations are spectacular: 3D rendering almost identical to the physical watch; perfect fluidity for increased user-friendliness…

Once all the aspects are combined and the customer is satisfied, she can order and pay with just a few clicks. Get rid of the heaviness of the shoot while…

Smell, try and play with the product. Virtual try-on technology allows consumers to see what certain products look like before purchase. This technology adapts perfectly to all the items for…

Virtual try-on technology allows customers to try on products using their camera-equipped devices such as mobile phones. With Augmented Reality, users can contextually view the item they are interested in,…

They compared the brain’s responses to sales data for the next three years and confirmed the relevance of neuromarketing. What is interesting is that, unlike their brain activity, respondents’ responses…

This not only improves conversions, but also generates TOS on social networks. 5. Offer virtual fittings and allow consumers to share their style Virtual fitting is a great solution that…

One of the first fashion user-generated content campaigns was Art of the Trench, launched by Burberry in 2009. During this campaign, Burberry invited consumers to upload real photos. of themselves…

UGC has been an important tool for the online environment since the early 2000s , when Wikipedia , the most successful collaborative encyclopedia, was created. This now globally popular website…

Another successful example: After implementing visual search on their website, fast fashion brand Boohoo reported that their conversion rate doubled and the pages viewed during a session were 135% higher…

According to eMarketer, ads worth $ 81 billion (88% of digital ads displayed in the United States) will be traded programmatically by 2021 . Luxury brands use programmatic advertising to…

This is the case with Alan Turing , the polymath who understood the ability of computers to use available information to identify patterns that help solve problems and make decisions.…

Being able to go to events and show off new sneakers or bags provides a contact consumers lack. While these aren’t possible to the same extent as in 2019, Gen…

Gucci couldn’t achieve this without Alessandro Michele’s digital strategy, which puts young audiences first , understanding their needs and acting on them. Quartz reports that the Creative Director even has…

For example, in March 2020, Gucci created a collection of digital sneakers that consumers could try on using augmented reality. Through the “Gucci Sneaker Garage” available on the Gucci app,…