Google seeks to position the results that coincide with the search intention of users , so if your great mission is to be on the first page of the search engine , you must convince them that you really answer people’s questions and deliver valuable content. And this can only be achieved if you are willing to write correctly and extensively on the subject in which you want to classify, since if you have thin content, it is very possible that your content will not be exposed as the best result in the search engine .
But what is this content about and how does it negatively affect your search ranking? Find out these Antarctica Email Lists and more by reading this article to the end! What is thin content? The thin content is that content of a web page that does not add any value to the reader .
Being, in short, one of the actions opposed to SEO strategies. Google measures the qualities of the text according to the published content, the links and the structure, and if it finds something wrong and unethical, it lists it as “thin content”. However, it is important to mention that short-length content is not necessarily thin content . That is, if your content is 200 words and according to Google’s algorithms, it meets the expectations of the reader, it will be valid, only that its probability of positioning will be much lower than that of a longer one.
Tips de thin content There are a number of patterns that allow us to identify and classify “thin content.” And these are: Duplicate or stolen content If a content does not provide information that is different or relevant to that provided by your competitors, it will not be recognized by Google and, in most cases, you will be penalized by search engines . But this is not the only duplicate content that Google considers, it also includes: Those that are copied and rewritten with slight adaptations. Those translated from another language and included directly to your website, without a link to the original post to reference it.
Content lacking in depth or usefulness It’s one thing to talk about a product review in 200-word content, and it’s another to write an article whose keyword is ” content marketing ” and whose length is the same. In the second case, Google will perceive that the content is scarce and that it barely skims the surface of the important topic. Content flooded with ads They are those articles that only show ads and calls to action, and that do not have useful information. In this case the ads cover the content, appear in the upper half of the page and / or require user actions to discard them.
To avoid being sanctioned by Google make sure that these are secondary to the content. Low-quality affiliate content They are contents that only offer affiliate links and do not provide relevant or useful information for the end user. And, to avoid falling into this thin content, we must ensure that the content has a greater purpose than the affiliate offer and focuses on giving affiliate opportunities that coincide with the sector of the web. Empty or semi-empty pages Not only are they pages with little content but also it does not contribute anything, they have few filters worked and / or tags generated with little care and without following SEO strategies.