Transform Operations, Processes And Systems
Continuing its digital journey, the company announced partnerships with Alibaba and Richemont . In November 2020, the 3 Giants launched…
High Levels Of Automation, Customization And Productivity Thanks To New Technologies
The behemoth of online sales predicts that its warehouses will be fully automated within the next ten to fifteen years…
Cultivate A Digital Culture And Attract Digital Talent
The reason for this attraction to omnichannel is quite intuitive: Customers need consistent and authentic interaction both online and offline.…
Marketers Must Become A Key Driver Of Digitization.
While the young, digital natives, are ready to jump on the bandwagon, members of Generation X seem more reluctant to…
Tout Ce Que Vous Avez Toujours Voulu Savoir Sur La Digitalisation
Contact us now! Among our partners already won over: Guerlain, Piage, Kenzo, Nestlé, Baume & Mercier The number of merchants…
Use The Virtual Try-on To Help Shoppers Find The Perfect Fit.
This is why e-commerce platforms are looking at all costs for new methods to better gain customer engagement and quickly…
Help Consumers Validate Their Choices Using Social Proof
In the era of COVID-19, virtual fitting is becoming a must, even in physical stores. For the sake of protecting…
Go Beyond Retargeting To Reduce Abandoned Carts
In fact, 80% of the information processed by our brain are images. Furthermore, in their book e-Learning and the Science…
Personalization And Engraving To Make Your Products Unique.
Another important point, compared to traditional methods, is the possibility of significantly reducing the number of images to load, which…
Contact Us: Visualization, Personalization, Engraving, Virtual Test
Hitherto reluctant to this trend, luxury brands around the world are now developing their online presence in order to compensate…
What Are Website Conversions And The Conversion Funnel?
This strategy has enabled the brand to generate over a million additional sales. Customization 2 Source: DODOcase official website 2.…
2d Vs 3d: Which One To Choose For Your E-commerce?
This obstacle is overcome by 3D visualizers which provide a revolutionary new tool combining 3D visualization and Augmented Reality: the…
How To Use 3d Visualization In Marketing And Is It Worth It?
Marie Chassot, director of Baume said about the project: “The results of these technological innovations are spectacular: 3D rendering almost…
Personalization: 7 Tips From Industry Experts
Once all the aspects are combined and the customer is satisfied, she can order and pay with just a few…
Virtual Fitting: The Next Big Wave In Luxury
Smell, try and play with the product. Virtual try-on technology allows consumers to see what certain products look like before…
Focalism Is A Cognitive Bias Where An Individual Depends Too Heavily On An Initial Information Offered
Virtual try-on technology allows customers to try on products using their camera-equipped devices such as mobile phones. With Augmented Reality,…
It Provides An Objective And Scalable Measurement System.
They compared the brain’s responses to sales data for the next three years and confirmed the relevance of neuromarketing. What…
Collect And Process Data In Order To Obtain Information About The Public, And Propose Improvement Strategies.
This not only improves conversions, but also generates TOS on social networks. 5. Offer virtual fittings and allow consumers to…
To Make Subsequent Judgments When Making A Decision.
One of the first fashion user-generated content campaigns was Art of the Trench, launched by Burberry in 2009. During this…
From Art Direction To Ad Format, Copywriting, Fonts, Colors, Buttons, And More.
UGC has been an important tool for the online environment since the early 2000s , when Wikipedia , the most…
Use Predictive Analytics From Past Campaigns To Assess The Performance Of Different Elements,
Another successful example: After implementing visual search on their website, fast fashion brand Boohoo reported that their conversion rate doubled…
Process The On-page Information And Determine Where The Ads Should Be Placed.
According to eMarketer, ads worth $ 81 billion (88% of digital ads displayed in the United States) will be traded…
How To Optimize The Conversion Rate Of Your Online Business, Especially In The Luxury Sector?
This is the case with Alan Turing , the polymath who understood the ability of computers to use available information…
What Is Neuromarketing? And How Related Is It To Your Luxury Brand?
Being able to go to events and show off new sneakers or bags provides a contact consumers lack. While these…
Why And How To Make User-generated Content A Solid Pillar Of Your Luxury Marketing Strategy?
Gucci couldn’t achieve this without Alessandro Michele’s digital strategy, which puts young audiences first , understanding their needs and acting…